Transforming ag communications. Together.

At The Ag Comm Collective, we bring together a team of experts in marketing, communications, strategy and tactical excellence to help agricultural organizations and sustainability-focused initiatives reach their goals.

Who we are

The Ag Comm Collective is a dynamic alliance of independent professionals and small marketing and consulting firms.

We focus on delivering high-impact communications, marketing, and engagement strategies for U.S. commodity boards, agricultural organizations, and sustainability-focused initiatives. Our fractionary business model assembles precisely the right experts for each project—lowering overhead while offering specialized capabilities to help you excel in the rapidly shifting agricultural landscape. 

Guided by a deeply collaborative ethos, the Ag Comm Collective aims to help our clients navigate complex sustainability demands, shifting policy landscapes, and growing consumer expectations. 

We unite experts to drive impactful, results-driven solutions

By uniting top-tier strategists, creatives, futurists, researchers, and developmental producers, we craft comprehensive solutions that sync with your organization’s goals and generate concrete, measurable impact.

What we offer

Our key principles.

Our mission is to empower agricultural and sustainability-focused organizations by delivering strategic, innovative communications that create lasting value.

Through collaboration, agility, and a deep commitment to purpose, we connect brands with their audiences, elevate narratives, and foster relationships that support growth, sustainability, and long-term success.

Fractionary Model

We draw from a deep bench of talent on an as-needed basis, ensuring both efficiency and precision, while maintaining flexibility, adaptability, and a tailored approach.

Deep Agricultural Insight

Our professionals have guided major commodity brand messaging, advanced sustainability communications, and engaged in policy advocacy across global markets.

Future-oriented Thinking

Through foresight methodologies, scenario planning, and advanced analytics, we help clients stay ahead of shifting consumer attitudes and regulatory pressures.

Seamless Coordination

A single point of contact orchestrates all contributors, preserving a cohesive and streamlined client journey with smooth communication and timely delivery.

Results-Driven Collaboration

Our engagements center on measurable success criteria, from brand-building to policy advocacy, underpinned by transparent communication.

Financial Stewardship

We maximize every dollar spent, delivering cost-effective, results-driven solutions with minimal overhead.

Our services.

At the Ag Comm Collective, we help businesses connect with farmers and strategically communicate their innovative agricultural products. We also support farm organizations in strengthening ties with their customers and beyond. Whether you’re navigating global markets or bridging farm-to-fork communications, the Collective’s team of experienced professionals combine deep industry knowledge, creative solutions, and a collaborative approach to ensure your message lands where it matters most.

We’re not just a team of experts—we’re a force of senior communicators and strategists who tackle your toughest challenges. Whether you need fractional expertise or long-term strategy, we offer nimble solutions..

We’re your partners, collaborators, and trusted advisors, providing tailored solutions without the agency overhead.

Telling The Right Story for the Right Audience
"Great stories don't just inform; they connect"

We help you bridge the gap between your product and the people who matter most. Whether it’s consumers, farmers, or stakeholders, we shape messages that build trust and resonate with your audience. Complex ideas become clear, and your story stands out across platforms.

Example Services

  • Messaging development for diverse global audiences

  • Brand storytelling across platforms

  • Consumer engagement and stakeholder communication

  • Message testing and refinement

"People buy from people they trust."

We know relationships are at the heart of successful communication. Whether it’s with buyers, partners, or farmers, we help you build connections that last. By crafting messages and strategies that resonate, we make your brand a trusted part of their world.

Example Services

  • Stakeholder relationship development

  • Partner engagement strategies

  • Community engagement campaigns

  • Farmer-to-business communication strategies

"Be the voice that people listen to."

We don’t just speak; we drive important conversations. Whether it’s an issue of sustainability, market shifts, or industry challenges, we position your brand as a trusted thought leader. We help you lead the way, setting trends and influencing the discussions that shape the future.

Example Services

  • Thought leadership content development

  • Strategic positioning for media outreach

  • Issue advocacy and messaging

  • Leadership and speaker preparation

 

"Engagement isn't just a campaign - it's an experience."

Whether in-person, online or through popular programming, we create experiences that leave a lasting impression and position you as a leader. From events to virtual farm tours, we immerse your audience in your message, turning interest into action and fostering connections that drive results.

Example Services

  • Trade show and event planning

  • Virtual and augmented reality experiences

  • Event-based content and learning development

  • Interactive online campaigns

 

"Success is only measured by impact."

It’s not just about doing work—it’s about seeing results. Our strategies are driven by clear metrics and measurable outcomes. Whether it’s increasing market share, building trust, or changing behaviors, we ensure that everything we do contributes to your bigger picture.

Example Services

  • ROI-driven campaign planning

  • Data analysis and performance measurement

  • Analytics for market and engagement impact

  • Customizable reporting and KPI tracking

Our experience.

With years of hands-on experience across agriculture, sustainability, and marketing, our team has had the privilege of working for and with some of the most trusted names in the industry. Our diverse background allows us to create tailored strategies that drive results, while our deep understanding of these sectors helps us connect the dots between innovation and impact.

Why Choose us

Our network approach.

We structure each project around two interconnected networks: the Core Network, providing steady strategic guidance and high-level oversight, and the Curated Network, offering flexible access to specialized experts as needed.

This two-tiered model ensures a cohesive plan that can evolve with the project, combining the reliability of a senior team with the agility of additional expertise.

Clients benefit from streamlined, adaptable solutions without the complexity of managing multiple vendors.

Core network

A tight-knit leadership group providing overarching strategy, direct client collaboration, and guidance of essential relationships. They maintain each project’s vision, ensuring objectives stay clear, consistent, and impactful over the course of the engagement.

Curated network

A broader pool of subject-matter experts, brought in once foundational strategy is established. Whether you need advanced policy analysis, design innovation, interactive storytelling, or data-driven marketing support, these specialists join precisely when needed, delivering targeted expertise without inflating overhead.

Our Team

Collectively, we can do so much.

With The Ag Comm Collective, you gain access to a network of independent experts who can be pulled in as needed, building a team tailored specifically to your project goals.

Lisa Humphreys

Communications Leader

Cheryl Bergeron

Strategic Storyteller & Creative Director

Joy Blakeslee, RDN

Food and Nutrition Strategist

Jen Del Carmen

Writer & Compliance Expert

Curt Dennison

Photographer & Visual Storyteller

Chris Krull

Sustainability Communications specialist

Michele Payn

Speaker, Facilitator & Ag Advocate

Megan Peterson

Editorial and Content Leader

Our member firms

We're better together.

We partner with small, specialized marketing, design and production firms to ensure seamless access to talents our clients desire. 

Bigwidesky

A human-centered consultancy led by Eliot Frick, Bigwidesky specializes in organizational strategy, foresight, and creative communication. From design thinking to technology integration, Bigwidesky creates holistic frameworks that unify stakeholders under a shared vision.

Stratovation Group

A research-driven consultancy delivering actionable insights and stakeholder engagement solutions for the agricultural sector. With extensive experience guiding industry leaders, government agencies, and trade associations. Led by Cam Camfield, Stratovation Group aligns diverse perspectives into impactful strategies.

Agency 1879

Led by Adnan Sabic, Agency 1879 offers visually captivating storytelling and design expertise to agricultural communications. By blending imaginative direction with strategic communication, the agency resonates with audiences in powerful, authentic ways.

Wise Action Studios

Founded by award-winning media executives Dan Solomon and Tracy Hutson, Wise Action Studios produces inspiring programming and immersive experiences. They focus on creative storytelling, strategic collaboration, and positive brand impact, helping organizations stand out in a competitive digital environment.

How can we serve you?

Contact us to see how we can work together to make an impact.